Presented by: Adam Lewis, CEO & Founder, and the team at Foghorn Labs
Black Friday and Cyber Monday seem to be higher-stakes every year. Preparation, precision, and agility can make the difference between hitting your annual sales goal and a trail of missed opportunities. In this session, Adam Lewis and the Foghorn Labs team, will lead a practical discussion designed specifically for outdoor and active lifestyle brands looking to scale their direct-to-consumer sales. September 24th | 10am | Embark Coworking Key Takeaways: The critical actions to take now to set your brand up for BFCM success Proven timing strategies for early-access offers and extended campaign windows Best practices for sale types, website experience, and conversion optimization How to run a pre-holiday SEO checkup and website health audit High-ROI email automation flows and campaign tactics for owned audiences Current paid media creative trends and how to apply them effectively Common pitfalls to avoid during peak traffic and high-demand periods Industry KPIs and benchmarks to measure performance and forecast results for BFCM Hosted by Oregon Outdoor Alliance
Black Friday and Cyber Monday seem to be higher-stakes every year. Preparation, precision, and agility can make the difference between hitting your annual sales goal and a trail of missed opportunities. In this session, Adam Lewis and the Foghorn Labs team, will lead a practical discussion designed specifically for outdoor and active lifestyle brands looking to scale their direct-to-consumer sales.
September 24th | 10am | Embark Coworking
Key Takeaways:
The critical actions to take now to set your brand up for BFCM success
Proven timing strategies for early-access offers and extended campaign windows
Best practices for sale types, website experience, and conversion optimization
How to run a pre-holiday SEO checkup and website health audit
High-ROI email automation flows and campaign tactics for owned audiences
Current paid media creative trends and how to apply them effectively
Common pitfalls to avoid during peak traffic and high-demand periods
Industry KPIs and benchmarks to measure performance and forecast results for BFCM
Hosted by Oregon Outdoor Alliance
Business Innovation Workshop: Hosted by OMEP in collaboration with Prosper Portland Athletic & Outdoor Do you manufacture your products? Are you looking to get started? In this 4-part workshop series outdoor industry brands will learn from state manufacturing leaders, OMEP, about key topics aimed to improve their manufacturing and leadership practices. Ready to get to work? We are. Workshop Sessions: October 2nd | Strategy & Business Financials October 9th | Top Line Growth October 16th | Operational Excellence & Advanced Tech October 21st | Leadership & Workforce All workshops will start at 12:30pm. Please arrive up to 30-minutes early for complimentary lunch and networking. Workshops will be held at OMEP HQ 7650 SW Beveland St #170, Portland, OR 97223 We encourage up to 1-3 employees from each brand to attend for a wider range of perspectives. This workshop will be limited to 10 outdoor industry brands. This workshop is FREE thanks to the partnership between Oregon Outdoor Alliance & Prosper Portland Athletic & Outdoor!
Business Innovation Workshop: Hosted by OMEP in collaboration with Prosper Portland Athletic & Outdoor
Do you manufacture your products? Are you looking to get started?
In this 4-part workshop series outdoor industry brands will learn from state manufacturing leaders, OMEP, about key topics aimed to improve their manufacturing and leadership practices. Ready to get to work? We are.
Workshop Sessions: October 2nd | Strategy & Business Financials October 9th | Top Line Growth October 16th | Operational Excellence & Advanced Tech October 21st | Leadership & Workforce All workshops will start at 12:30pm. Please arrive up to 30-minutes early for complimentary lunch and networking.
Workshops will be held at OMEP HQ 7650 SW Beveland St #170, Portland, OR 97223
We encourage up to 1-3 employees from each brand to attend for a wider range of perspectives. This workshop will be limited to 10 outdoor industry brands. This workshop is FREE thanks to the partnership between Oregon Outdoor Alliance & Prosper Portland Athletic & Outdoor!
Oregon Outdoor Alliance
PO Box 1913
Bend, OR 97709
Oregon Outdoor Alliance is a 501(c)3 organization. All donations are tax deductible. Our non-profit federal tax exempt number is 37-1790059.
admin@oregonoutdooralliance.org
